Guest Column | February 21, 2012

Strategic Human Capital Management (HCM): The Cycles Of Success; Guest Series, Part 1

By John Orr, chief strategy officer, Dayforce

For several years, the critical importance of attracting and retaining store associates in a traditionally high turnover industry has made headlines. Just as the external customer experience impacts profitability, many are finding that the maximization of the internal customer (associates/employees) experience increases job satisfaction, improves ambassadorship, and reduces turnover. Today, companies that are dedicated to improving their associates' experience are delivering on this vision and are reaping the subsequent rewards. When examining traditional HCM technology, we find that multi-product solutions significantly impede user adoption and engagement as users are forced to sign into multiple accounts and applications to manage their personal and professional information. However, as HCM software emerges combining HR, Payroll Workforce Management and Task Management, users are empowered to manage their information within a single solution. Users are aware of their responsibilities, feel connected to the company and brand, and deliver a higher quality of customer service.

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