Supplier Collaboration: The Cure
By Rochelle Ellis, vice president of marketing, Galleria
The Importance of Collaboration
What doesn’t kill you makes you stronger, or so the saying goes. Retailers and suppliers alike share the common objective of remaining at the forefront of competition by putting the shopper at the heart of each initiative, and yet the question still stands: Why have we yet to fully grasp the true potential of improved supplier collaboration?
For many the very idea of supplier compliance can bring about a spike in blood pressure, but the truth of the matter could in fact be the opposite and be extremely beneficial for both retailer and supplier; bringing with it efficiencies from supply chain to shelf, resulting in successful merchandising plan execution.
Improving supplier compliance needn’t be such a painstakingly complicated task. It’s time to face the facts; it is now simpler than ever to drive out inefficiencies and boost customer satisfaction by collaborating with suppliers.
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