Target Lowers Free Shipping Minimum To $25 For Online Orders

Target Corp. announced recently that, effective immediately, all online orders of $25 or more now qualify for free shipping, with virtually no exclusions. The new minimum, decreased from $50, makes Target’s new free shipping threshold among the most compelling offers in online retailing.

“Lowering the free shipping threshold from $50 to $25 is one more way Target is putting guests first and making it easier for them to shop Target when and where they want,” said Jason Goldberger, president of Target.com and Mobile. “We saw an enthusiastic response to our free shipping offer over the holidays. Now, whether guests are stocking up or doing fill-in shopping, we’ve enhanced our year-round shipping offer to be one of the best in all of retail.”

Target’s new $25-minimum is just one of its free fulfillment options, including always-free in-store pickup for eligible products – with more than 80% of orders ready in one hour – and free shipping on virtually all online purchases when using a Target REDcard.

Today’s announcement comes on the heels of Target’s strong digital performance during the 2014 holiday season. Target.com set new sales records on Thanksgiving and Cyber Monday, while mobile accounted for 60 percent of Target.com traffic. Cartwheel, Target’s award-winning digital coupon app, also added 2 million new users. Cartwheel has surpassed $1B in promotional sales since it launched in 2013.

To support Target’s online sales growth, Target began shipping a portion of Target.com orders from select stores late last year. Early results have been positive, with shorter shipping times for guests and improved inventory management for Target. Additionally, this year Target plans to open two new online fulfillment centers – in Memphis, Tenn., and York, Penn., – to further enhance Target.com shipping for guests.

About Target
Minneapolis-based Target Corporation serves guests at 1,790 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, that giving equals more than $4M a week.