How Tennis Plaza's Integrated E-Commerce And mPOS Drive Sales

By Matt Pillar, chief editor

September 2013 Integrated Solutions For Retailers

Integrated POS/e-commerce and mobile solutions enable growth for one of the nation’s leading tennis equipment and apparel brands.

Florida tennis aficionados are familiar with Tennis Plaza, the retail brand that’s dominated the tennis market there for the past decade with five stores: one apiece in Miami, Aventura, and Doral and two in Orlando. The retailer has also expanded its reach through its site at tennisplaza.com, which consistently ranks nationally among the top five e-commerce sites for tennis gear.

For the past two years, Tennis Plaza has been expanding its POS and e-commerce applications in an effort to create a seamless shopping experience for consumers in any channel. Quintin Valiente heads up the cross-channel marketing effort for Tennis Plaza, a task he says has become immensely easier with the adoption of software designed for the task.