The Business Of Design

A critical distinction between design and “good design” – redundant to some – is raised in Watson’s quote. As demand for “design” increased, individuals neither sufficiently experienced, nor formally trained, are capitalizing on the popularity of the term, increasing its visibility but diluting its quality. We see the distinct difference. To us, “design” means being informed. It means going beyond aesthetics to create the larger retail experience. And now, more than ever before, it means good business.

At Toshiba Global Commerce Solutions, we carry forward our IBM design pedigree and industry-leading focus on both the appearance and usability of our entire portfolio of hardware and software.

• Design is not only about conveying a particular aesthetic or a consistent “look and feel”.
• Design is not only artistic expression or making something “pretty”.
• Design is not only about the “cool”.

Rather…

• Design starts with discovery.
• Design facilitates understanding.
• Design solves problems.

Want to learn more about design at Toshiba? Download this white paper now!