Magazine Article | April 25, 2012

The 11 Commandments Of Online Marketing

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By Rick Segel

I recently read a review and saw a video about the new iPhone 4S, which isn’t so new in computer terms. It’s a few months old already. That doesn’t matter, because I WANT IT. I want to talk to Siri, the voice-activated assistant. It’s like having an imaginary friend/assistant. The virtual world and the real world are coming together faster than even the wildest of predictions. Every day there is something new and different and even more exciting than the day before.

Just the way the Apple 4S was marketed, sold, advertised, or presented online made me want to buy it right away, and I did. Then I thought about the day before when I bought a flag and parts to a flagpole. I went to a few different sites to see what was out there. As opposed to buying an Apple phone, flags, poles, and parts are not as common a purchase. So what do you look for in making a transaction?

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