From The Editor | May 3, 2012
The Connected Consumer – Profiling Change and Behavior in Today's Economy
By Bob Johns, associate editor
Today, retailers are experiencing a tectonic shift in the balance of power towards consumers. Armed with mobile technology and ever more information, today’s consumer is tearing up long held conventions and can now beat the retailer at their own game. No longer does the retailer have the edge in technology, pricing, and product information. In our constantly connected world, customer expectations around service, value, choice, offers, and customization are constantly evolving, driving new behaviors and previously unseen trends.
How do retailers gain more control and influence in this landscape? What strategies are needed to connect this increasingly powerful and populous segment to your e-commerce, marketing, social media, mobile, and in-store campaigns?
We invite you to join us as ShiSh Shridhar, Global Director, Business Intelligence Solutions Microsoft and Simon Thompson, Director Commercial Solutions, Esri discuss the evolving technology landscape and take an in-depth look at what you need to link social, mobile, location, payment, and m-commerce strategies together to provide better customer insight and market intelligence.
You'll learn:
- How to redefine your understanding of retail trends and customer behaviors
- Why the technology-armed consumer may know more about you than you do about them
- About the importance of context-aware analysis in delivering customized content, product or services
- Practical ways to put this knowledge into action across your organization.
Join us as Microsoft and Esri team up with Integrated Solutions For Retailers to help you, the retailer, better connect with your customers. This is a free webinar that will offer great, actionable information for every retailer from the big-box chain to the Mom & Pop store. It will take place May 16th, 2012 at 2:00pm ET/11:00am PT, and you will have a chance to participate in a Q&A at the end to get some answers to your specific issues. Hope to see you there, and click here to register!