The Connected Consumer - Profiling Change And Behavior In Today's EconomySource: Microsoft Dynamics
Today, retailers are experiencing a tectonic shift in the balance of power towards consumers. Armed with mobile technology and ever more information, today's consumer is tearing up long held conventions and can now beat the retailer at their own game. No longer does the retailer have the edge in technology, pricing, and product information. In our constantly connected world, customer expectations around service, value, choice, offers, and customization are constantly evolving, driving new behaviors and previously unseen trends.
How do retailers gain more control and influence in this landscape? What strategies are needed to connect this increasingly powerful and populous segment to your e-commerce, marketing, social media, mobile, and in-store campaigns?
On Wednesday, May 16th, 2012 at 2:00pm ET, Microsoft and Esri team up with Integrated Solutions For Retailers to help you, the retailer, better connect with your customers. This is a free webinar that will offer great, actionable information for every retailer from the big-box chain to the Mom & Pop store.
• How to redefine your understanding of retail trends and customer behaviors
• Why the technology-armed consumer may know more about you than you do about them
• About the importance of context-aware analysis in delivering customized content, product or services
• Practical ways to put this knowledge into action across your organization.