The ERP-Customer Service Connection

August 2012 Integrated Solutions For Retailers

By Matt Pillar, editor in chief

How Rejuvenation reduced order-build-ship time from six weeks to two, improved customer service 20%, and grew manufacturing capacity 50% with the help of an ERP.

Lighting and home fixtures retailer Rejuvenation ranks high on the cool factor chart. Where else can homeowners, designers, and architects use an online tool to design totally custom, made-to-order light fixtures — which are then handcrafted to exacting specifications and delivered to their doorstep in as little as two weeks?

It’s this kind of awesomeness that made the relatively small omni-channel retailer a target for acquisition. Indeed, $3 billion home furnishings powerhouse Williams Sonoma bought Rejuvenation late last year, marking the first acquisition for Williams Sonoma since its 1986 takeover of Pottery Barn.