Guest Column | August 12, 2013

The Mobility Makeover: How IP Video Can Help LP Set The Trend For Success

By Jackie Andersen, North American retail business development manager, Axis Communications

Retail gets a makeover roughly every 15 years, and mobility is the industry’s latest transformation. With the steady – sometimes overflowing – stream of new technologies, it’s more important than ever for retailers to carefully consider which technologies they adopt and to what scale. While each new technology has its advantages, the question should be: does it help solve a problem or create one?

While retailers are notorious for being risk adverse and major shifts are often slow to start as a result, the reality is that mobility is not a fleeting technology. Since it is here to stay, retailers need to create and adapt their strategies to incorporate the new challenges that inevitably follow, especially for loss prevention.

With the inherent risks of mobility, retailers need to manage the change and develop an implementation strategy that fits their needs and growth. Established, yet nimble vendors and integrators can help stores deploy complementary technology solutions, such as IP video surveillance systems.

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