The Omni-Channel Opportunity For Retailers

By Britt Davies via the Workplace Blog

Omni-channel, or multi-channel, retailing gives consumers a more seamless experience by providing a variety of integrated shopping channels combining “bricks and mortar” stores with e-commerce facilitated through PCs, mobile devices, television and more.

This means that integration across different retail channels is increasingly important to cater to the mobile shopping habits of North American consumers, 45% of which own a smart phone and 31% a tablet computer.

Omni-channel retailing, according to analyst firm, IDC Retail Insights, “requires an immersive and superior customer experience regardless of channel”. IBM puts it even more simply: “Help your customers do business with you whenever, wherever and however they please.”

MULTI-CHANNEL RETAILING STILL MEANS “BRICKS AND MORTAR” TOO

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