The Receipt Marketing Rage
January 2012 Integrated Solutions For Retailers
By Matt Pillar, Editor In Chief
Receipt-based marketing and couponing are paying dividends for retailers and creating loyal consumers.
What’s to gain from receipt marketing and couponing? How difficult is it to get started with receipt-based messaging? We posed these questions to a who’s-who of receipt printer marketing experts, including Angela Mansfield-Swanson, director of corporate marketing at Cognitive TPG, Epson senior marketing consultant Barry Wise, and Star Micronics director of marketing Christophe Naasz.