The Right Way To Evaluate Self-Service In-Store Merchandising, Guest Series Part 2Source: Frank Mayer and Associates, Inc.
By Ron Bowers, senior vice president of business development, Frank Mayer and Associates, Inc.
Project protocols have their place in business, but try as they might, our customers can’t evaluate the total value of retail solutions, from a components list. Nor can they simply look at design alternatives to make their choice. There is so much more to self-service in-store merchandising than meets the eye or the spreadsheet. Scrutiny of the physical merchandising, the user experience, the project partner that enables it and their understanding of a rapidly evolving retail environment are imperative to making the right project decision.
Catch up with Part 1 of this series here.