The VCF — Creating Valuable Business Partnerships Through Measurable Results
Source: Innovative Retail Technologies
Join Bob Johns, editor with Integrated Solutions For Retailers and RetailSolutionsOnline.com, as he sits down with Victor Engesser, Retail Executive Advisor, Vendor Compliance Federation (VCF), and Dr. Chris Petersen, Founder and CEO at Integrated Marketing Solutions, to discuss the influence of the VCF and how the many benefits it provides retailer members and their suppliers. Additionally, Chris will be discussing some of the ways retailers can grow sales and reduce costs. Get a sneak peak at some of the things Chris and the VCF will be discussing at the VCF Fall Conference this November, as Bob, Victor, and Chris discuss creating valuable business partner relationships through measurable results.
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