The Visible Store

October 2014 Integrated Solutions For Retailers

By Nancy Chisholm, president, Tyco Retail Solutions

Successful omni-channel retailing strategically incorporates brick-and-mortar to leverage real-time data for the entire organization.

As retailers invest to attract and retain customers with the perfect shopping experience, the brick-and-mortar retail store has become the most critical component of the retail supply chain. The growth of omni-channel shopping has raised customer expectations for convenience, availability, assortment, and price, and retailers are responding by extending the traditional role of their stores to meet customers’ demands to shop — however, whenever, and wherever they choose. Retailers that have made omni-channel retailing a key operational strategy are securing a long, profitable future for their stores.