Three Key Considerations For Implementing A Successful Video Analytics Program In The Retail Market

Five years ago, video analytics for retail applications offered a lot of potential, but not a lot of delivery. Not everyone knew what to expect and the idea that you could just push a button and all kinds of value would come out never came to fruition. However, with an application specific approach and the progress in technology, video analytics can now deliver useful information from both a loss prevention standpoint, and a merchandising and business management front.

The combination of video, POS and exception reporting analytics can provide cost savings, minimize theft, reduce the need for extra operators monitoring multiple cameras, and maximize marketing and sales efficiency. A well-designed analytics program can identify the targeted behavior of interest and alert appropriate people to specific activities, allowing them to focus their attention on other important areas of their jobs. For example, only show register activity where there is no customer present.

To implement a successful video analytics program as part of a surveillance and business optimization plan, retailers must consider their challenges and needs, and the options available. Perhaps the most important consideration for video analytics in retail applications is determining exactly what the retailer is trying to accomplish. There are a number of potential applications for video analytics in retail, but all call for different setups, equipment and considerations. So it is critical to determine application needs as specifically as possible — before implementing a program.

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