Tier 1 Best Practices On An SMR Budget

November 2014 Integrated Solutions For Retailers

New technologies are helping small to midsize retailers understand their business better and are leveling the playing field with the big retailers.

Retailers face a number of challenges. The U.S. economy has improved, but consumers are spending cautiously, sales growth has been steady but not remarkable, and there is more competition than ever before. Small to midsize retailers face these same challenges, yet they must be able to do more with less than their larger competitors. Last year we discussed how SMRs were investing in social, mobile, and cloud-based solutions to compete successfully with better capitalized Tier 1 and Tier 2 competitors. This year, we will dive deeper into the specific priorities and technology investments that are elevating how well SMRs are able to improve the customer experience and supply chain execution (inventory control and distribution), better engage their workforce and customers with a digital experience that transcends device or interaction point, and grow their business in general. Knowing where to invest their limited resources can be the difference between successfully balancing retail operations or falling flat on their faces.