TOMS Drives International Expansion With Oracle Commerce

TOMS Uses Oracle Commerce Platform to Offer Commerce Anywhere, Streamline New Product Offers and Enable a Platform for Charitable Giving

TOMS One for One company gives a pair of TOMS shoes or provides eye care to a person in need for every corresponding purchase. Frequent new styles and colors have inspired consumers worldwide to seek out the brand online and in stores. To support its rapid business growth and international expansion, TOMS required the agile, scalable B2C ecommerce environment provided by Oracle Commerce.

“TOMS is changing daily to meet new challenges,” said Hilda Fontana, Vice President Global Web Development, TOMS “Oracle Commerce immediately enables our team to better serve a variety of international markets. We know Oracle has the flexibility and scalability to meet the demands of our growing business.”

Behind the scenes, Oracle Commerce helps TOMS drive business performance with real-time inventory status and more complex fulfillment scenarios. TOMS is using Oracle Commerce as part of a strategic initiative to deliver its One for One message to new markets and support global demand for an expanding product line that is constantly refreshed with new colors and styles.

The Oracle Commerce platform helps TOMS personalize the customer experience by delivering relevant content and recommendations to customers, providing a faster, easier checkout and a more visual, content-rich shopping experience with integrated ratings and reviews. Oracle Commerce also enables TOMS’ business users to have better control over the customer experience by allowing them to target promotions, personalize content, customize search results and recommendations, and update product information across multiple sites on the fly.

“TOMS is using Oracle Commerce to deliver a superior ‘commerce anywhere’ experience that extends the One for One promise to consumers worldwide. By creating efficiencies for internal resources, Oracle Commerce is making it easier for TOMS to expand its markets and continue to do well by doing good,” said Mike Webster, senior vice president and general manager, Oracle Retail.

“Responsive design” capabilities, which immediately recognize the type of desktop or mobile device the customer is using and optimize the format, help ensure customers are having a consistent experience with the brand regardless of how they access the site.  Content and performance for everything from browsing and selecting products to completing transactions is optimized for the device.

Deloitte, a Diamond level member in Oracle PartnerNetwork (OPN), helped TOMS to leverage the full functionality of the Oracle Commerce solution while launching its first ecommerce site for TOMS Netherlands within just seven months. Throughout the implementation, Deloitte worked side-by-side with TOMS’ staff in a “train the trainer” approach that prepared the company to begin immediately moving its UK, US and Canada sites to the Oracle Commerce platform.

“TOMS is rapidly evolving and growing their digital presence globally and the Oracle Commerce solution helps provide TOMS with the ability to offer leading commerce capabilities on a global, flexible, scalable platform,” said Belinda McConnell,  principal, Deloitte Consulting LLP.  “Our ‘One Team’ approach, Deloitte + TOMS, enabled us to quickly deliver this solution and position the TOMS team for success.”

Speaking at Oracle OpenWorld 2013, TOMS Hilda Fontana, Vice President Global Web Development shared insights to the company’s rapid growth and the role of Oracle Commerce in improving international ecommerce operations and enabling a better customer experience worldwide.

As TOMS expands to new international markets automates the translation process.