Solution Brief: Toshiba TCxGravity

Empowering the consumer

Toshiba TCxGravity represents a new class of point-of-commerce solution that makes the store a seamless extension of a customer-centric, “omni-channel” experience—an evolution of cross-channel retailing that finally empowers consumers to buy anywhere, get anywhere and return anywhere.

In the world TCxGravity helps retailers create, consumers and associates are open to the possibility of using the channels and devices of their choice, in the way that works best for them. Consumers today use the store for 90 percent of transactions. They can order online, pick up in store and pay at a kiosk. Or buy from a sales associate with a tablet and pay in the store aisle. Or buy in store and return online.

No matter what path consumers choose, they enjoy personal recognition, convenient service and access to a consistent selection. Freed from the time-consuming work required to support cross-channel transactions today, associates can give consumers undivided attention. Consumers walk away from the experience fulfilled and confident that they have taken part in a mutually beneficial exchange.

Want to learn more about Toshiba TCxGravity? Download the solution breif below.