Traceability In Retail—Reducing RFID Media Costs For Best Value

Retailers are facing enormous pressure to gain the most return from their business process investments. Radio frequency identification (RFID) enables business intelligence throughout an organization's value chain to provide critical information for fast and accurate decision-making.

Imagine walking into your favorite retailer with the expectation of buying the latest apparel style in your size and seasonal color. Instead of quickly finding what you want, you spend precious time sorting through jumbled shelves and mismatched clothing racks. Finally, a store associate arrives to assist. The associate is sure your item is somewhere in the store, but just cannot find it.

Pressed for time, you visit a competing retailer. You notice a product-locating kiosk. Within seconds, the system shows not only that your item is in stock, but its precise location. You conveniently retrieve the item, scan it through a smart checkout system, and leave the store—all in minutes.