Tracking The "Next Big Thing" In Retail Technology

By David Anzia, Senior Vice President - Sales, Frank Mayer and Associates, Inc.

I recently gave an interview where I was asked about the challenges of managing retail self-service projects given the rapid progression of in-store technology.  With the array of tactical mobile options and digital innovations, there are seemingly limitless opportunities for in-store merchandising to connect retail shoppers to the online and virtual worlds.

We can now provide a call to action for consumers to interact with content on demand on any type of retail display or self-service kiosk. Still other “next big things”, like gesture-based interfaces and virtual imaging, are competing for attention.

The challenge in planning for retail merchandising and self-service projects is navigating with our customers through the practical versus the promising.

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