Use Your Data, Get The Full Picture

March 2014 Integrated Solutions For Retailers

By Hedgie Bartol, business development manager for Retail, Axis Communications, Inc.

Don’t underestimate the benefits of correlating data from exception reports and video.

It has been said that a picture is worth a thousand words. If that’s true, then video is priceless — especially when tied to other data.

We live in the digital age, the information age, the age of Big Data, etc. The amount of data available to us is mind-boggling. If you don’t believe me, just think about your average social media application and the amount of data they have residing there that people have given voluntarily. Add to that what we know from loyalty cards, surveys, cyber fingerprints, and more. It’s all data, and it is all there to be used. So why not use it more?