Using Loss Prevention's Tools To Achieve Results Across The Retail OrganizationSource: Envysion Inc.
By Carlos Perez, vice president of product and marketing, Envysion
How operations, marketing and even HR teams are using video and why LP should embrace the change
In today’s hyper competitive marketplace, retailers face increased pressure to increase sales, grow profits, and grow (and protect) market share. To address these challenges, retailers are investing billions in business intelligence, secret shopping, customer loyalty, consumer tracking and other in-store data gathering initiatives in an attempt to make brick and mortar stores more effective, efficient and profitable. But even with an overwhelming amount of data about its brick and mortar operations, retailers still lack true visibility into their stores and lack a true understanding of the story behind the numbers. To fill this gap, more and more retailers are turning to their loss prevention team and the tools traditionally used by loss prevention. Loss prevention not only spends a significant amount of time in the store, but their tools also provide detailed visibility into the store. This is especially true for video surveillance which offers an unfiltered look at daily store operations.