Magazine Article | January 23, 2014

Using Social Media To Generate Online Sales

Source: Innovative Retail Technologies

February 2014 Integrated Solutions For Retailers

By Cindy Dubin, contributing editor

This online watch retailer realized a 25 percent conversion rate by using a social app.

Cyber Monday 2013 was the biggest online shopping day in U.S. history as shoppers spent about $2 billion that day, according to online retail tracker, comScoreInc. For online retailers like MrWatch.com, sales on its website were more than doubled due in large part to social media.

What began 10 years ago as an online discount watch dealer, MrWatch now sells sunglasses, handbags, shoes, and fragrances. The company is among the Top 10 online watch retailers, maintaining a competitive annual sales revenue. Much of those sales can be attributed to the company’s social media strategy.

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