Venice Film Festival Shortens Box Office Lines With Mobile Tickets

In 2008, the organizers of the Venice Film Festival approached Attractive.IT with a view to acquiring a new system for online sales and access control to the movie premiers at the three most important venues at the festival (Sala Grande, Sala Darsena, and PalaBiennale). The aim was to overcome postal delivery problems with the traditional paper tickets—especially for its international clients. This online mobile ticketing solution allowed guests to receive their digital entrance ticket in PDF format, cleverly including the graphics of the paper version of Venice Film Festival tickets.