Magazine Article | February 15, 2013

Video Analytics

Source: Innovative Retail Technologies

Retailers have found many new ways to capitalize on LP video camera technologies, and one of the most useful is video analytics.

Data is the key to everything in retail, and now retailers have access to better data than ever before. With the introduction of video analytics, retailers are able to not only improve LP capabilities, but they are also able to improve all aspects of their business. Various departments can track customer experience, queue management, merchandising, planogram execution, traffic, conversion, dwell times, and various other data points. Take a look here at some of the solutions providers offering the latest video analytic technology for retailers.

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