What Oracle Can Teach Retailers About Any-Channel Fulfillment

In our Supply Chain Execution 2014 report, "Making Any-Channel Fulfillment Profitable," RSR analyst Nikki Baird asserts that a fundamental problem with today's retail supply chain is that it's still decidedly a store-based model. We speak with Mike Johnson, Solution Director, Supply Chain for Oracle, about his take on this stance. Additionally, we discuss what retailers can do on the back end of the supply chain to  better facilitate fulfillment while maintaining its profitability and how supply chain transformation is enabling consumer-demanded fulfillment models to become reality.

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