What Will The Holidays Bring Retailers?

By David Anzia, Senior VP-Sales, Frank Mayer and Associates, Inc.

Once again this holiday season has only 26 days between Black Friday and Christmas, last year had 25 days. Shoppers and retailers are preparing for the biggest shopping season of the year. This less than 4 week window has retailers scrambling to grab and retain the consumer’s attention (and pocketbook). They are doing this in a variety of ways. 

Macy’s was the first retailer to announce that they would again be open on Thanksgiving Day. The doors at Macy’s will open at 6 PM on Thanksgiving Day, two hours earlier than last year’s opening time. The department store chain stated this move was “in response to the significant, sustained customer interest in last year’s opening day on Thanksgiving, both at Macy’s and other retailers.” The Walnut Room, the famous restaurant on the 7^th floor of Macy’s State Street store in Chicago, will be open for the first time serving Thanksgiving dinner, also at 6 PM. Maybe this is a start of a new tradition, Thanksgiving dinner followed by shopping? Target, Kohl’s, Sears, and J.C. Penney, along with other retailers have since posted they will also be open on Thanksgiving.

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