Where Are You On The EMV Adoption Curve?

By Erin Harris, Editor-In-Chief, Cell & Gene
Follow Me On Twitter @ErinHarris_1

EMV-chip technology gained heightened attention after the Target and Neiman Marcus data breaches resulted in the loss of tens of millions of customers’ card credentials last year (EMV is the standard for credit and debit card payments originally developed by Europay, MasterCard, and Visa that incorporates an embedded chip rather than a magnetic stripe).  

Retailers initially blamed the loss of those credentials on the slow adoption of EMV technology in the U.S. market, resulting in a call for faster adoption of the technology. Sam’s Club recently announced that it would be the first major retailer to offer co-branded EMV-chip cards for improved security. But, what about other U.S. retailers? Where do they stand on EMV adoption? I recently spoke to a retailer who's knee-deep in the adoption process. Here are the retailer’s anonymous responses to my questions.

1. Describe your EMV situation (Fully adopted? Partial adoption? Still in planning phase? What is your timeline?).

We are currently working with our payment processor, PIN pad manufacturer, and payment software vendor to fully implement EMV in early 2015. The timing is good for us, because we are working on replacing our POS software and PIN pads for other reasons.

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