Why Mobile Holds The Key To Omni-Channel Retailing

October 2014 Integrated Solutions For Retailers

By Jerry Rightmer, EVP and chief product and strategy officer, Starmount

Here are the four things retailers need to consider when adopting mobile technologies to boost their omni-channel operations.

Much has been written about how retailers’ adoption of omni-channel tools and processes can impact the customer engagement model. Customers have shopped across multiple channels for some time, but what is noteworthy is the potential impact that omni-channel commerce can have on customer engagement in the store.

The combination of omni-channel capabilities and mobile technology rewrites the rules for customer engagement. Retailers now have tools in the store that leverage information and capabilities from other channels to deliver a personalized shopping experience. The result is a more consultative engagement with a higher likelihood of a satisfying transaction.