Why Walmart Can't Beat Amazon.com

By Matt Pillar, Integrated Solutions For Retailers magazine

Walmart's aggressive talk of ousting Amazon.com as the global leader in e-commerce sales is hollowed out by the reality of its customer demographic.

The retailer has made some significant moves recently in its effort to gain market share from $20B Amazon.com. It slashed prices on several items, including its ten bestsellers, then slashed them again when competitors Target.com and Amazon matched.

Used with permission from Integrated Solutions For Retailers magazine.