Case Study: Wireless Zone Delivers Targeted Advertising With Digital Signage

Based in Middletown, Conn., Wireless Zone is the largest independent Verizon Wireless dealer in the U.S. The company has been ranked the Number One wireless communications franchise in the U.S. by Entrepreneur Magazine for three consecutive years. Found primarily in the Northeast, Midwest and South, more than 350 stores operate under the Wireless Zone brand, and the company is targeting having 400 locations open in the coming year.

The Challenge
In the highly competitive wireless market, providing current information about products and services to customers is a must. Wireless Zone has moved aggressively with new programs to stay ahead, expand to new markets and build name recognition. These initiatives include the rollout of digital signage, capable of promoting a new carrier program as soon as it's launched, and a branding effort that reinforces the Wireless Zone name so consumers don't confuse franchised stores with Verizon-owned stores.