WorldofWatches.com Conquers Cyber Attacks

March 2013 Integrated Solutions For Retailers

By Bob Johns, associate editor

The online retailer is able to save thousands of dollars by using an on-demand DDoS mitigation company to handle large network attacks.

When you are an e-tailer, any downtime cuts directly into the bottom line, particularly if it is due to a cyber attack. Unfortunately, this is what happened to Swiss Watch International’s (SWI) WorldofWatches.com site on several occasions, and it’s not an unusual occurrence in today’s world.

SWI is a $130 million multinational watch company, based in Hollywood, FL, with strong roots in wholesale and direct retail sales. Despite the site’s popularity, it had been relatively immune to cyber attacks and distributed denial of service (DDoS). SWI’s CTO, Darin Grey, who has been with SWI since 2006, knew the company’s firewall could handle the majority of attacks websites are subjected to every day, but sometimes an attack is more than the firewall can withstand.