Guest Column: A Deep Dive Into Digital Signage Deployment

This month's retail solutions forum is focused on the deployment of digital signage in retail. It's a timely article on a topic that generates regular requests for more information. The retail digital media deployment landscape is uncharted territory where best practices among retailers are hard to find. Our subject matter expert is Dick Trask, VP of marketing for digital media deployment specialists Starmount Systems.

What advice can you give on the effective deployment of content overa retailer's network of digital displays?
Trask: Digital signage is a concept familiar to the marketplace, and it is more established and understood now than it was just a couple of years ago. But while many people are comfortable talking about screens, mounting, and connectivity, the most significant component of a successful digital signage deployment often fails to get its due: content. It is king.

Used with permission from Integrated Solutions For Retailers magazine.

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