Case Study: Achieve A 65% Reduction In CNP Chargebacks

By Matt Pillar, Integrated Solutions For Retailers magazine

If you're not into fitness sports or bodybuilding, you might consider Bodybuilding.com a niche e-commerce site, and one with little cause for concern about fraud. But the site is the world's most visited for sports nutrition products, racking up 34 million unique visitors in Q2 2011 alone and 1.3 million orders year to date, at an average ticket of more than $85.00. With traffic and sales like that, the company did indeed have a lot to lose prior to its recent implementation of a fraud detection and prevention solution.