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Guest Column: Activating A Best Customer Initiative
By Andy Mudra and Maria Winebrenner, CadenceQuest, Inc.
When the going gets tough, the toughest retailers stay profitable by getting to know their best customers. Knowing these customers well lets retailers create best customer initiatives that increase overall performance using highly targeted campaigns. Fortunately, it is not only the toughest and most competitive retailers that have best customers.
All retailers have a set of best customers and all have the ability to reap great rewards from analyzing and targeting best customers through focused marketing programs. This document will explain about the best customer initiative?, your best customers?, Best Customer Initiative to improve performance? etc..
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