Downloads
Create A Synchronized Cross-Channel Customer Experience
By Dwight D. Hill, The Retail Advisory LLC
Let's face it; today's customer is as demanding as ever. She wants choices, available merchandise at the right price, and convenience. She doesn't consider your organization structure while shopping — in other words stores, online, or catalog; she considers and shops you as a brand. She wants to shop across your stores, online, or catalog as she chooses and expects a convenient shopping experience — period. Translation — she expects your operations to be synchronized across all channels from her point of view.
To win this customer, retailers must have a singular focus on creating and maintaining a synchronized cross-channel customer experience. Only by testing your operations from the customer's point of view will you gain any level of certainty that you are getting it right. Below is a checklist and call to action that could guide your priorities for 2012.
The content you requested is only available to registered users of Retail Solutions Online. By registering now, you'll get access to this piece of content and thousands of additional articles and product reviews across our entire network of sites.
