Downloads
Evolving From A Multichannel Retailer To A Cross-Channel Enterprise
By Jim Brownell, Manhattan Associates
Almost every retailer is migrating from being simply multichannel to becoming a true cross-channel enterprise. The number of processes requiring cross-channel enablement can seem limitless, and no one will complete them all in a single leap. However, by spending time up front to spell out your end game, then assessing the process and technology underpinnings required to make them happen, you'll put your company in a position to make steady and profitable progress toward that transformation.
Planning and implementing business releases or incremental sets of new processes or capabilities on top of the right technology infrastructure is one way to break up the cross-channel evolution into implementable pieces. Distributed order management applications are architected to provide the fundamentals — cross-channel order and inventory visibility — quickly while allowing for a step-wise addition of order channels and inventory sources.
The content you requested is only available to registered users of Retail Solutions Online. By registering now, you'll get access to this piece of content and thousands of additional articles and product reviews across our entire network of sites.
