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Research & Trends: Optimize Fulfillment, Improve Operations
By Sahir Anand
Customer fulfillment is integral to cross-channel customer success.
Best-in-class retailers are twice as likely as laggard retailers to enable
integrated inventory planning, order visibility, and customer fulfillment
as a result of an intense focus on integrated customer
processes across channels. Aberdeen surveyed 220 retail enterprises in 2009 to
determine the current state of fulfillment automation technology, challenges
surrounding cross-channel operations, and the need for greater process integration.
Used with permission from Integrated Solutions For Retailers magazine.
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