Case Study: Piano Covers Online Hits The Right Chord With Customer Security, PCI DSS Compliance And Elegant Online Checkout

In 2003, Paul Franklin opened Piano Covers Online. This Web-based company has since expanded to offer more than 5,000 products, including an extensive range of musical instruments and musical accessories, through its two main websites, eBay and Amazon. In addition to a reputation for quality musical instruments, the company prides itself on providing excellent customer service, great prices and confidence among musicians around the world when it comes to online purchases.

"Being a family-owned business means we have some resource restrictions larger operations may not experience. But, we are very serious when it comes to protecting our customers' information," said Franklin. "Failure to do so would seriously jeopardize our reputation as a safe, secure online merchant, a reputation that is key to our business."

In order to secure its card-not-present environment in accordance with PCI DSS (Payment Card Industry Data Security Standards), the company leveraged PayPal™ to direct customers at checkout to a hosted payment page, where they could enter their card information to complete transactions.