The Marketlive Performance Index Volume 1: Key Benchmarks And The Tactics That Drive Results

By now, e-commerce merchants know the importance of Web analytics. By tracking clicks and paths on the site, analytics programs reveal the precise details of customer behavior, illuminating popular pathways to merchandise and flagging problem areas where visitors tend to abandon the shopping journey. And by gathering statistics consistently, e-retailers have concrete benchmarks against which they can measure progress and improvement. Submitted by MarketLive, Inc.