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Research & Trends: The Search For Intelligence
By Sean Alexander
It would seem obvious that retailers would want to utilize every tool available to gain insight into their business. Yet, that does not seem to be the case when it comes to BI software. In fact, data pulled from the IHL Group Sophia Data Service indicates that only 23% of the North American retailers we profile have adopted a BI solution. This seemingly slow adoption rate could be the result of some misunderstandings or uncertainties on the part of retailers, combined with the basic need of having a data warehouse solution installed (something that only 26% of profiled North American retailers currently possess).
Used with permission from Integrated Solutions For Retailers magazine.
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