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Case Study: Urban Outfitters
Urban Outfitters, Inc., a lifestyle specialty retail company, operating retail stores under the Urban Outfitters, Anthropologie, Free People, and Terrain brands, recently completed the initial phase of implementation of IT Resources' Buyer's WorkMate® suite of solutions for Business Intelligence, Assortment Planning and Purchasing. All modules are linked together and seamlessly integrated to Urban Outfitters other operational systems.
According to Joe Apprendi, President of IT Resources, when ITR began working with Urban Outfitters, the objective was clear. "Here we have one of the highest profile and most successful retailers in the country and our challenge was to implement our Buyer's WorkMate Suite (BWM) in such a way as to support and complement their creative and innovative culture. In so doing we were able to effectively marry our Assortment Planning modeling capabilities with their merchandise strategy and at the same time, provide a standardized approach to the assortment planning and buying process."
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