The MarketLive Performance Index Volume 2: Maximizing Search Engine Marketing

This second installment of the MarketLive Performance Index reveals that online retailer performance improved in the second quarter of 2007, with the overall Conversion Rate increasing 12 percent versus the prior quarter to 4.41%. The Engagement Rate (visit-to-cart ratio) also improved during the same period, climbing up to 11.29%, a 28 percent increase over the first quarter of 2007. Additionally, overall Cart Abandonment dropped to under 54%. Submitted by MarketLive, Inc.