White Paper

Market Research: Women's Online Shopping Habits At The Workplace And Beyond

Source: AOL Advertising

Women are the most complicated consumers on the planet. They control $4.3 trillion, roughly 73 percent of US household spending. And they do it all while juggling work, home and family life.

Many — particularly moms — manage to shoehorn 27 hours of activities into the standard 24-hour day. It should come as no surprise, then, that 40% shop online during work hours. (But don't tell them we told you.)

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