Marketing & Ops White Papers

  1. Business Discovery: Powerful, User-Driven BI
    11/29/2011
    Traditional BI solutions have delivered reliable, operational data tied to pre-defined, static reports — but haven't provided the self-service, on-the-fly, user-driven source of insight people crave for addressing daily business challenges. By QlikView
  2. Retail Display Checklist - Ten Questions That Define Requirements And Budget
    11/9/2011
    When it comes time to embark on a display or merchandising project, many retailers know most of what they want but have a hard time defining what it is they need. By Frank Mayer & Associates, Inc.
  3. Mobile Applications For Retail Operations
    11/3/2011
    Industry research all points in the same direction: while retailers begin to dabble with the right formula for customer-facing mobile applications, they've largely accepted the value of mobile technology for operational improvements.
  4. Island Pacific SmartRetail Case Study
    11/1/2011
    Island Pacific announced the launch of the first phase of its new, innovative user interface — Island Pacific SmartRetail — at its recent European user event in 2011.
  5. Island Pacific Merchandising And Planning Suite Case Study
    11/1/2011
    Investing in the right solution for an evolving and growing retail business can be the backbone and silent partner to the business' success.
  6. Software Provider Adds $60M In Revenue
    10/25/2011
    A provider of business software faced increased competition and falling customer retention. They saw their share of wallet from existing customers threatened and sought to take action before it impacted their bottom line.
  7. Branding Beyond The Sale - The Opportunity Of Order Fulfillment
    10/25/2011
    A retailer's order fulfillment operation – in general, the process from completion of an online or telephone sale to the delivery of a product to a customer – should be a well-oiled machine.
  8. Effectively Grow Your List Organically
    9/30/2011
    You've crafted a highly dynamic, engaging email campaign... now what? Without a list to send it to, the email campaign is worthless. Acquiring addresses is as essential as creating a targeted message.
  9. Multi-Concept Retailer’s Smart Marketing Strategies Lead To 142% Revenue Growth
    9/27/2011
    One Click has shown what can be done when retailers develop smart strategies and leverage the commerce-focused Bronto Marketing Platform. Their overall result? A year-over-year revenue increase of 142% in the first year on the Bronto platform.
  10. Outdoor Retailer's 'Welcome' Emails Provide A Welcome Revenue Pop
    9/27/2011
    With the Bronto Marketing Platform, the welcome series are easy to set up and they run automatically. Gander Mountain uses Bronto's automation functionality to easily test different options — on pricing or special offers — and employs Bronto's analytics to see what is providing the best results.

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