Marketing Ops Magazine

  1. The Loyalty Mandate
    1/20/2012
    Over the last four years that RSR has conducted research on the topic of customer programs and loyalty, we have learned that few retailers understand the full impact of their customer programs, whether top line or bottom line. By Nikki Baird, RSR Research
  2. Finding A POS While A Deadline Looms
    1/19/2012
    When Allied Wireless Communications Corporation (AWCC) purchased Alltel's assets in April 2010, it had a 12-month window to migrate Alltel legacy subscribers from Verizon's platform to their own. By Bob Johns, Integrated Solutions For Retailers magazine
  3. HVAC Control Yields Savings
    1/19/2012
    Statistics show 39% of your rooftop HVAC units are likely to be malfunctioning. Correcting the problem can save big money on your energy expense. By Matt Pillar, Integrated Solutions For Retailers magazine
  4. Time And Attendance For A Wireless World
    1/19/2012
    Retailers are becoming untethered. Performing sales transactions, employees with tablets roam sales floors, and inventory and sales data is transmitted to headquarters via satellite links. By Larry Dawson, Accu-Time Systems
  5. The Evolving Mobile Consumer
    12/27/2011
    Mobile devices are changing consumer shopping habits so quickly, retailers are having trouble keeping up. Here's what's 'round the next corner. By Matt Pillar, Integrated Solutions For Retailers magazine
  6. The Home Depot’s Scheduling Improvement
    12/21/2011
    The Home Depot, the home improvement giant with more than 2,200 stores and fourth largest retailer in the United States, employs close to 300,000 associates across the enterprise. By Erin Harris, Integrated Solutions For Retailers magazine
  7. Social Media’s Impact On Customer Engagement
    12/21/2011
    In 2011, virtually any conversation between two informed parties about the evolving retail consumer invariably becomes a quick-draw competition to the words "social media." By Steve Rowen, RSR Research
  8. Should IT Host Your Remote Energy Management System?
    12/20/2011
    The typical retail chain has invested capital and time in building a high-speed data network to bring POS and credit card authorization functions back to headquarters. By Ron Eigenbrod, Lightstat, Inc.
  9. EMS, WFM Integral At DSW
    11/17/2011
    Dave Crawford, VP store planning and construction, talks about DSW's plans for a WFM implementation and the retailer's high expectations for the project. With one successful project under his belt and another scheduled for next year, Crawford explains the secret to DSW's success in finding the right solutions provider. By Erin Harris, Integrated Solutions For Retailers magazine
  10. Retailers Invest In Customer Experience — Workforce Management At The Core Of The Solutions
    11/16/2011
    The economy is showing signs of improvement, or is it? The holiday season will prove to be better than last year, or will it? It seems each week we get conflicting indicators on where the economy is going and what it means for retailers. By Rochelle Schard, Infor WFM Workbrain

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