Marketing Ops Magazine
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Enhance In-Store Merchandising With Mobile Coupons
10/19/2012
Targeting the mobile shopper allows retailers to convert shoppers to buyers while they are in the store.
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WFM, Time And Attendance: Enablers Of Store Ops Optimization
9/24/2012
The data that feeds — and is created by — time and attendance and workforce management applications holds incredible value for store operations improvement.
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Get Picky About Price Management
9/24/2012
Being particular about price management ensures you won’t take a price pummeling as channels proliferate.
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Insight Into Customers Through Business Discoveries
9/24/2012
The changing dynamics of today’s retail environment require retailers to adapt quickly to consumers’ preferences.
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The Green Retailing Special Report
9/24/2012
For today’s retailer, sustainable retailing means encompassing supplier management, brand management, the customer experience — and the bottom line.
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SEM And WFM Integration Drives Labor Savings
8/21/2012
Store execution management (SEM), along with workforce management (WFM), has become an opportunity for retailers to increase productivity and reduce costs.
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Customer Experience Strategy Begins With Search Marketing
8/21/2012
Customer touch points don’t simply begin with a customer landing on your home page; they begin with search marketing.
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Reimagining The Brick-And-Mortar Experience
8/21/2012
Digital signage brings the virtual experience into the physical store.
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Recreate The Store Experience Online
8/21/2012
Independent retailer Rock/Creek quadrupled online sales — which now account for half of its business — by emulating the physical store.
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Cloud + Retail: The Perfect Marriage
6/21/2012
Cloud capabilities across multiple systems create flexibility from both technological and financial perspectives.