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eNightmare On Fraud Street
10/21/2022
All over the world, retailers are grappling with monsters that creep beyond the boundaries of nightmares – fraudsters. Be this when an angry customer calls about a fraudulent charge on their card, or after Halloween ends when hundreds of “unworn” costumes are being returned, it’s frightening to consider the damages these villains can do.
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Giving The Gift That Lasts Year-Round: Training Employees For The Holidays
10/21/2022
While forecasts for this year’s holiday season may currently be up for debate, one thing’s for certain: retailers must be ready for in-store shoppers. This is especially true as retail sales during 2021’s holiday season grew 14.1% compared to 2020 and are expected to grow between 6 and 8% this year. Heading into the holidays, retailers must prepare for an influx of store traffic and an increase in demand, a responsibility that often falls on consumer-facing associates.
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Facial Biometrics Are The Future Of Retail
10/21/2022
The digital transformation now bringing together the physical and virtual worlds is having a major impact on the retail space. The typical consumer expects consistent, seamless, and safe experiences throughout their online, in-store, and mobile shopping journeys. U.S. retailers who keep customers waiting in line can lose up to $100 billion per year.
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If Customer Satisfaction Is Your #1 Priority, Consider Enhancing Your Messaging
10/20/2022
If you run a business, you know how vital customer service is to your reputation. Consumers can choose from potentially millions of competitors who offer the same type of product or service you provide.
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All-In – The New Customer Loyalty Mindset For Retail Success
10/20/2022
Customer loyalty has a tremendous impact on retailers’ bottom lines -- increasing customer retention rates by 5 percent and increasing profits by 25 to 95 percent, according to research by Bain & Company.
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5 Strategies For Retailers To Optimize Online Stores And Increase Conversions
10/20/2022
In the past five years, online retail has experienced explosive growth. The current economic climate and other factors, including tightening credit, low inventory levels, and an increase in advertising costs, are among just some of the challenges brands face as we close out 2022. These issues will continue to plague retail business well into 2023.
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Putting A Halt To Scraping And Fake Websites
10/7/2022
As consumers look to purchase the perfect gift for their loved ones, they may not realize they’re browsing fake websites designed to look like the real deal. Most common in the luxury space, bad actors scrape retailers’ websites, set up identical online shops on spoofed domains, and use paid search ads to be easily found, all to sell discounted counterfeit goods, which results in lost revenue for the retailer. These attacks harm the victim company’s brand and reputation as consumers think they are interacting with the real company, not a counterfeit.
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Electric Avenue: Increased Store Offerings Foster Loyalty
10/7/2022
Bloomberg reports that this year, the U.S. crossed the tipping point of mass adoption of electric cars. As convenience, grocery and general retail stores continue to add charging stations to meet this growing market, consumers are spending more time at brick-and-mortar shopping locations. To entice consumers to spend their available time with you as a retailer, the role of the store can evolve in three distinct ways to increase offerings and become more experiential.
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Beginner's Guide To Retain Your Loyal Customers
10/7/2022
Since businesses are back to brick-and-mortar work post coronavirus pandemic, we have been watching them missing their online clients. Most probably, you are one of them and looking for ways to get in touch with your clients and increase your sales.
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How Does Location-Based Technology Work And Why You Need It For Your Business
9/30/2022
Modern consumers increasingly rely on smartphones and other devices to help them navigate the world. This trend has led to an uptick in demand for location-based technology to power the apps that make this possible. Here is a look at the mechanics behind this powerful technology and how it can benefit your business.