Articles & Reviews
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Fast Food Chain Increases Sales and Customer Satisfaction
10/28/2016
Muscle Maker Grill, the rapidly growing fast-casual restaurant brand, introduced a mobile app solution to enable payment convenience and drive greater customer loyalty.
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Real Mobile Marketing Results From Real Retailers
8/22/2016
The best retailers in the world are also the best marketers. Their strategies include smart, on-demand mobile couponing to drive increased foot traffic and incremental revenue. But they need the right technologies to make it happen.
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Mobile Coupon Return On Investment: Real Results From Real Retailers
6/29/2016
Mobile coupon popularity is growing rapidly in the retail sector. One analyst firm, solely focused on mobile, predicts that mobile coupons redeemed will almost double between 2014 and 2019 to more than 31 billion.
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Strategic Insights Into Selecting The Operating System That Best Meets Your Long-Term Business Vision
10/27/2015
The most used and most widely supported mobile operating system for enterprise operations – Windows ® Embedded Handheld 6.5 (WEH 6.5) – is nearing its end of life and there is no clear-cut migration path for the millions of business users that depend on it.
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Data Security For Retail Consumers — Perceptions, Expectations And Potential Impacts
6/12/2015
Over the past few years, the personal information of millions of credit and debit card users has been jeopardized through data breaches at major retail stores, causing heightened concern and loss of sales.
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Introducing A ‘Green’ Option For Barcode Scanning
6/12/2015
This white paper provides a brief overview of supercapacitor power sources, explains the benefits and limitations to using supercapacitor-powered scanners at point-of-sale and other use cases, and highlights the important performance, cost and environmental differences between battery-powered and supercapacitor-powered scanners in retail environments.
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Top Ten Reasons Retailers Upgrade To Area-Imagers
6/12/2015
This white paper explores how today’s highly developed area-imaging scanners enable greater capability and flexibility, putting far more productivity into the hands of retail employees and allowing for revenue-generating mobile marketing initiatives. Plus, imagers are capable of supporting retailer’s mobile marketing programs, capturing mobile coupons right off customers’ smartphone screens or automatically collecting their information from ID cards for loyalty program auto-enrollment.
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Mobile Marketing: Driving Demand, Driving Share Of Wallet
1/22/2015
Why embracing the smartphone as a marketing channel is a sound strategy in the battle for discretionary consumer spending.
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How Mobile Engagement Is Reinventing Brick And Mortar Retail
10/30/2014
What are retailers learning about the influence of mobile POS, clienteling, and other apps on the way associates perform and consumers shop?
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How VARs Can Capitalize On Retail’s Mobility Trend
9/18/2014
Retailers are convinced of mobility’s benefits and are looking for the right solutions.